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A failure to miscommunicate, or how Rays fans see black
TED FLEMING
Published: May 11, 2006


Major League Baseball has tried killing the golden goose so many times yet fans keep flocking to the ballyards as if they were all wearing the same rose colored glasses Bud Selig and his cronies have loaded in their storerooms.

Strikes, steroids, ticket prices nearing that of winter sports, idiot owners, insolent players and a clueless commissioner have not stopped the numbers from rising in record number year after year, which I never seem to get.

Maybe I am one of those leftovers from an era gone by where tradition was a word that had some meaning and kept this very beautiful sport sitting on top of the world compared to the likes of the NFL, NHL and the NBA.

Even so, I have grown used to the influx of new rules, fake grass, designated hitters, domed stadiums because those that have the almighty power believe that this is all in the name of progress.

Not all of it has been good my friends, like they have fished it out of some unkempt cesspool on the outskirts of New York City where the offices of MLB are.

Today's "traditions" are stolen from other sports with words like playoffs and wild card and fans love it. That's because their teams, who cannot compete with the New Yorks or Bostons or Atlantas or Chicagos in spending, get the illusion of something that isn't there - being a winner.

To borrow an auto racing phrase, second is nothing more than being the first loser and that is what the wild card brings to the table - rewarding the lack of excellence. Despite hating it with a deep passion I have to admit it works and anything that will get this game to its lofty heights once again, I say go for it.

I also hate, no let's make that despise, the designated hitter, not due to what it does or doesn't do but rather because it is a rule that is not equally applied in the sport. It makes a mockery out of Interleague play, All Star games and the ultimate spectacle, the World Series.

As a lifelong National League fan I found myself rooting for a team in the Junior Circuit, the Devil Rays, when I moved to Tampa Bay.

I could have gone over to the east coast where all the folk from the northeast flock when pension checks and Social Security are the sole sources of income just to keep my NL roots but wanted to be part of what I thought was something special - being part of two expansion teams in one lifetime (I was in New York when Casey Stengel and the Mets popped out of the MLB womb).

While I still (an likely never) throw darts at the two letters on my dartboard, I have learned to accept it because we have a major league team, which sure beats the alternative.

Part of the progress I spoke about earlier is the influx of big league games available for viewing, whether it be FOX on Saturday, ESPN on Monday, Wednesday and when there is nothing else on their busy docket, stick a Thursday nighter on us because it's the BoSox and Yankees, a sure ratings grabber.

For the die-hard baseball fan like myself, there are never enough games on the tube although some have made an issue out of overexposure and maybe that is why the NFL has passed MLB by as the top sport. That's another story for another day.

Speaking strictly as fan, I applaud Rays ownership, past and present, for getting as many games on television as possible but it comes at a cost. When the team in on the road some don't make it back to Tampa Bay.

At the time of this column we have already missed the following:
April 22 from Texas
May 5 from Oakland
May 8 from Seattle
May 10 from Seattle.

In the coming months there are seven more that Rays fans will get to see "alternate" programming on Channel 66 or Fox Sports Net Florida. Guess those infomercials or the 48th repeat of something that was seen back in 1492 draws more fans.

To be fair, there is one game against the Marlins in that football stadium named after the football team that is being picked up by FSN with the fish announcers.

I have written more than a few times that I am from a school that ALL road games should be sent back to the home market simply because fans cannot just walk up to Seattle and buy a ticket to see it. For me, that's a no-brainer.

I have screamed to the top of my lungs on my radio show, "Speaking of Sports" that EVERY Sunday game should be on FREE TV because in today's world where both spouses work and Sunday may be the only day they have to spend with the kids. Fire up the BBQ, get the rabbit ears out and flip on a Rays game on the patio.

The point is, you don't build a fan base if the game cannot be seen either because the game simply isn't on or cable is needed. Not everyone is like me where I had my patio wired so I could see FSN or sports in general. Not everyone has that luxury.

Now while I am not privy to the actual contract that Naimoli signed to get enough money to pay for the ill fated Hit Show and Stu Sternberg and his partners may be stuck with it for years to come, there has to be some way of working things out to make this work for everyone.

Simply swap out home TV dates and get Major League Baseball to get the clubs together to make sure that ALL games are made available in one form or another so they are made available to the other market. For many teams that are not named New York, Boston, etc., a few more games is just the prescription for the die-hard fan.

But here is what I believe is the ultimate slap in the face of baseball fans and the Devil Rays are not at fault here but they could be part of the solution.

If you are one of those people who is lucky to have digital cable, you are paying for that service. If you purchase the Major League Baseball Extra Innings package, add $179.00 for the season. That is roughly a $220.00 investment, depending on what your cable outfit charges for digital and that doesn't even include the box rental.

Baseball has a blackout rule that if the game is televised locally, all you get is a black screen if it is picked up by MLBEI. No problem there. But I ask you and MLB, if the Rays are not broadcasting a road game on FSN or 66 and it is in the other city and on MLBEI, why the black screen?

It is not like the advertisers have any complaints because no one is going to see them anyway. It's not like millions of people are going to break out the trusty hurricane 9 Transistor to listen to it when there are so may other choices left on the tube?

Maybe WHNZ and the Rays radio network will get a little spike in their ratings but I don't believe it is enough where advertising rates go up for those specific dates.

All it does is leave Rays fans in the dark, even when you are spending money to watch, which you cannot.

For those who remember when the Tampa Bay Lightning and the then named Sunshine Network had a contract dispute that had Bolts games pulled from the network. The Lightning not only had the NHL lift the blackout on their Center Ice season pay-per-view, they did so for any other outlet that was carrying their games.

The Rays should do the same.

So you might ask, "Why make a fuss out of a handful of games?" Simple. Fans are paying the freight and they should get at least some consideration for their loyalty.

It's time for the Devil Rays, and other teams, to step up to the plate and hit a home run for their fans. Get the blackout restrictions lifted.

*************

Call me crazy but I love Keith Olbermann.

I know, I know. Y'all know that I trashed the former ESPN comic for ripping Tropicana Field to shreds and I responded by writing a column saying he never set one foot in the place.

I was right.

This spring, I spent three games at Al Lang Field briefly chatting with him and then spending nearly an entire game with him in a two-man booth at Legends Field when the Rays were hosted by the Yankees.

He admitted he has never seen the building but was going to the final exhibition before he headed back to New York.

That day, once the Rays finished their batting practice and was heading to the clubhouse, I spotted him standing behind home plate and walked over to ask him his thoughts not that he has seen it up close and personal.

Almost apologetic, the Trop wasn't bad and that his impressions were based on what he saw on TV and it didn't portray well. He also said he had heard a lot of negatives and that the combination led to his diatribe.

While offering up some suggestions of how the Rays could make it better on TV, there is word that the current turf could be replaced next year, one that looks like the real thing.

I gained a boatload of respect for the guy who admitted his was misled and to hear something positive just added to that.

*************

As a devotee of Countdown on MSNBC, imagine how tickled I was when he singled out a pair of local journalists on his show. Sadly, it was during his "Worst Person in the World" segment and it was on back-to-back shows.

By the way, the two were also from the same paper, the Tampa Tribune.

Sports columnist Joe Henderson was singled out the first night for his fine work on comparing an allegedly juiced Barry Bonds to a "juiced" Babe Ruth.

Henderson wrote the following: Babe's "juice" was barley-colored and had a foamy head, and it was also against the law to consume it. Olbermann read the prohibition law and while it was illegal to make, ship or sell the alcoholic product, nowhere did it say anything about consuming it.

Henderson got the "Worser" of the three nominees.

The best, or "Worst" one was reserved for Janet Weaver, the Trib's Executive Editor and Vice President, saying that she was so intent on beating the paper's rival, the St. Petersburg Times, with a scoop that she tried to stop the presses to get the story in.

What was so important that she would be on the phone at two in the morning?

How about the editor calling in her own arrest for DUI.

I don't know if congratulations are in order or condolences.

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