Do you think I would be giving away
my age if I were to tell you that as a kid the word
"cable" to me was something you used to see
on the back of a tow truck? How about a message being
sent from one place to another far away?
The word sure has changed meanings
over the last half-century or so and today there are
so many families that depend on it almost as much as
food as they get their daily dose of information and
entertainment from cable television and now high-speed
Internet.
Simply put, disposable cash isn't
at an all time high these days and taking the wife and
kiddies out for a night on the town usually means burning
up a month's bill from your provider - maybe more.
Who knew that The Saturday Evening
Post, started in 1821, would be ahead of its time
when they took on artist Norman Rockwell and
drew some of the most famous depiction's of family hovering
around a fireplace and a radio. Today it is more like
52" LCD Hi-Defs or simply a 13" glassy bubble
front TV with a cable stuck in the back of it.
It wasn't all that long ago we were
being told of a world with 500 or more channels and
many of us scoffed. Heck, I thought that CDs would NEVER
send cassettes the way of the 8-Track or the old LP.
Vinyl? That's clothes today folks, not something music
came from unless you are old enough to remember.
Ah, what fun.
Taping a penny or a quarter, depending
on how scratched the record was, on the needle arm to
stop it from skipping or get one final play before it
literally wore out. Now thems were the days.
But back to the old boob-tube. They
called it that because people thought you were a boob
simply for watching (imagine what they called those
who sat in a theater watching the first moving pictures
with someone on the side providing the piano music as
the action unfolded?).
As we all laughed our way through
the 500 channel rumors, we looked up one day and there
it was, in glorious high definition, right there in
our living rooms.
If you are lucky enough to live in
that world, there doesn't seem a day goes by without
another channel of some sort being added. There are
no boundaries any more as there are stations for any
number of ethnic groups, gays and lesbians, women, men,
people who don't know if they are men or women, some
old lady telling young people how to grab a private
part and what to do with it if you are alone or with
a partner - or two, or ten.
Heck, back in my day poor old Lucille
Ball could not even say pregnant on I Love Lucy
when it was obvious that she had "something in
the oven" and now the only thing left taboo is
what George Carlin said about those dirty words in one
of his skits.
Ah, cable.
For the right price you can even
hear those words said ad nauseum unless it is Comedy
Central's South Park who actually put a counter
on how many times they could say a certain four-letter
word on the basic tier.
But enough about the past and present.
I'm here to tell you about the future, one that you
have no control of, something like being a cable subscriber.
Whether you like it or not they add and delete at will
and the bill never goes anywhere but up.
Right up to the satellite where your
programming comes from.
Do you think that WGN out of Chicago
is received with a very powerful set of rabbit-ears?
Atlanta is closer but the last time I dialed up my a
school, TBS, TNT, The Weather Channel, CNN and whatever
else they own didn't get to your television by osmosis.
When they put those hunks of metal
up in space it was a boon to the industry. Not only
could a live event be transmitted around the world,
but that little piece of black or white cable that plugs
into the back of your set let you in on it.
Personally, I have grown with this
new form and am absolutely spoiled. Yes, I may pay through
the nose and ears and mouth and any other orifice Bright
House can suck a little more green out of me but they
are the ones who spoiled me.
Every day was Christmas. For the
right price it was give, give, give and I was more than
willing to fork over what I thought was a just price
for the privilege.
What I was NOT told was that as easy
as they giveth, it can be taketh away.
Ever since Major League Baseball
made their Extra Innings package available to cable
customers through iNDEMAND,
I have been a loyal subscriber, just one of the three-quarters
of a million according to the Sports Business Journal.
Now we are on the verge of Baseball
Armageddon as commissioner Bud Selig and his cronies
are selling their fans down the river - again.
We have endured work stoppages, a
disappearing World Series, an All Star tie in a sport
that doesn't use a "T" column in their standings.
And of course a commish that is first, last and always,
an owner rather than an impartial leader for the entire
sport.
We get it Bud. You are the 2007 winner
of the Jerry Maguire Award because you yelled, "Show
me the money," and DirecTV came a-callin' with
checkbook in hand.
iNDEMAND offered up three times what
you were getting under their previous deal - THREE TIMES!
Earth to Selig, MLB is not the National Football League
and after all your blunders as boss, the NFL would have
to literally implode for you to be even half of what
it is today.
DirecTV scribbled down a $700 million
figure and Selig jumped so high there might be a dent
in the fake ceiling in his Park Avenue office.
Fans? What fans? We have fans? Screw
them. We got the money.
One problem Bud. That's $700 million
OVER SEVEN YEARS. The NFL gets that PER YEAR. Yeah,
you sure are a great businessman, aren't you? Take the
money and take away baseball from 750,000 fans who fork
over around $150 per season.
I live in a condo. No dishes allowed.
There are home communities that have the same restrictions.
Lots of them. And of course there are those who would
not put one of those dishes on their homes on a bet.
Nice job, Bud.
Your sport is in a renaissance right
now despite everything you have done to kill the goose
that laid the golden egg but this is downright theft,
both from DirecTV and the fans who want to watch other
games or follow their team from another city.
And for those like me that are still
old school when it comes to day baseball? Fuggetaboutit.
You have just been robbed.
But what did you expect? This is
baseball after all.
And for once I won't have to yell
at my cable rep.