September 2, 2008

A logo to come home to -- MLB Network unveils logo with home plate outline

Tampa Bay Sports Net

The MLB Network has unveiled its logo, representing the first element of the new network's identity. The logo incorporates MLB Network in block letters above Major League Baseball's iconic silhouetted batter logo within a home plate-shaped border.

"As the home to all things baseball, it's appropriate to incorporate home plate along with the classic silhouetted batter into our logo," said Tony Petitti, President and Chief Executive Officer of the MLB Network. "This identity is consistent with the timeless Major League Baseball logos and will come to represent the comprehensive baseball programming that the network will offer."

The new logo will appear on MLB Network advertising and promotional materials, on the set of MLB Network studio programs, and in conjunction with everything related to the new network.

Projected to launch in approximately 50 million cable and satellite homes on January 1, 2009, MLB Network will be the largest and most successful debut in cable television history, exceeding any other cable television launch by approximately 20 million.

With live games, original programming, highlights, classic games, and coverage of baseball events, MLB Network will be the ultimate destination for baseball fans on television.

---MAJOR LEAGUE BASEBALL---